![]() Today, one can keep calm and do whatever it may be that gives one special pleasure, pride, or a sense of community and identity: Keep Calm and Knit On, Keep Calm and Watch Stars, Keep Calm and Go Buckeyes. Yet more went full meta: Change Words and Be Hilarious or Meme Meme and Memey Meme. Others made clever puns: Keep Calm and Carrion. Some flipped the message: Now Panic and Freak Out. In the early 2010s, the keep calm and carry on meme became so widespread that it spawned clever parodies. One can Keep Calm and Hug a Tree or Keep Calm and Hug a Texan. Variations typically follow the template Keep Calm and X: Keep Calm and Drink Tea or Drink Beer, swapping out the crown icon for a teacup or pint glass. Everyone from crafters to tweeters have riffed on the slogan. Since then, keep calm and carry on exploded as a meme. Social psychologist Alain Samson observed for Henley that “he words are also particularly positive, reassuring, in a period of uncertainty, anxiety, even perhaps of cynicism.” The poster skyrocketed in popularity after the 2008 recession, explained Foreign Affairs Correspondent Jon Henley in 2009 for The Guardian. Patrons fell in love with it, and the booksellers printed tens of thousands of copies over the decade. His wife and co-owner, Mary, framed and displayed the poster. The Keep Calm and Carry On poster languished in number and obscurity until Stuart Manley discovered a copy in 2000 tucked away in a box of old books for his bookshop, Barter Books, in Alnwick, England. It never did display the posters, and most were recycled in 1940 during a wartime paper shortage. ![]() The British government printed nearly 2.5 million copies, reserving them to boost morale in case of a particularly bad German bombing. ![]() The other two posters featured equally comforting slogans: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom is in Peril Defend it with all Your Might. Who, exactly, coined the slogan is unclear. The third, and now iconic, poster flashed Keep Calm and Carry On in white, capital letters underneath an image of a crown on a bright, grabbingly red background. The original HMSO poster on which this fridge magnet was based was published in 1939.The basic verb phrase carry on means “to continue” doing something, but here, it specifically means “to persevere” and is often associated a British “stiff upper lip.”Īccording the UK’s official History of Government blog, the British Ministry of Information developed a series of three posters in 1939 to rally and reassure its populace as World War II ramped up. The original HMSO poster on which this apron was based was published in 1939.Ħ4mm (2 1/2") high, 46mm (1 3/4") wide. The mug is 85mm high x 75mm diameter (3.5 x 3 inches).Īpron with Pouch: 'Keep Calm and Carry On'ĩ2cm (36") high, 92cm (36") wrap-round width. The posters are 59.5cm by 42cm (23 x 17 inches) - portrait. One each: 'Keep Calm', 'Your Courage', 'Freedom in Peril' poster. 'Your Courage, Your Cheerfulness, Your Resolution' Poster The small wording at the bottom (which can be cropped off if desired) reads 'Facsimile of original WWII poster in Barter Books, Alnwick Station, Northumberland' to distinguish it from the various unauthorised copies. The poster is 59.5cm by 42cm (23 x 17 inches) - portrait. Keep Calm and Carry On - Reproduction of World War II Poster
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